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KATIECOFLEMING@GMAIL.COM
913.548.3627 | KANSAS CITY, MO

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NEW LEAF WELLNESS CO. | Identity

Individualized health coaching offers the ideal balance of guidance, encouragement and accountability to transform the ‘negative’ space between you and your goals into a boundless universe with infinite room to grow — in all directions.

Visualization of the brand began by analyzing negative space around shapes and symbols in search of a symbol more unique and proprietary than a simple leaf.

A star-shaped diamond was revealed within a pattern of leaves and was soon realized as the perfect symbol for the brand.